Bundaberg Rum Dandies

Won't Take Anything Less Than Extraordinary

By: Nicole Lustig

Hello everyone!

This week in International Advertising, I've caught an incredibly dandy case of sophistication and intrepid thinking from the people at Bundaberg Rum.

From the masterminds at Leo Burnett Sydney, a traveling bevy of sugar cane millers encourage the average guy to never back down, even when the odds aren't looking so great. In this case, a golfer interrupted by a sizable crocodile wants to (understandably) play around him. The batch of intrepid gentlemen win me over, complete with spectacles, handlebar moustaches, and strapping young muscle-men hovering near in case any problems arise. It's like a motley crew, and I can't help but laugh and be completely won over by their personalities. I'll let the ad speak for itself, really.

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