@SocialSweets Delivers to Raise Money & Hunger Awareness

By: Erica Nardello

One of the most elementary social media strategies for non-profit organizations is the classic pay-per-tweet model.  For every tweet using a certain hashtag or mentioning a particular brand/user, a company will donate some amount to the charity of choice.  It’s a great model – there’s certainly nothing wrong with it.  It promotes awareness, allows for modern word-of-mouth and raises money for a worthy cause.  But it’s always great to see a brand that takes that model to the next level.

Today, Pennsylvania-based ad agency Neiman Group embarked on an effort to raise money (“up to $2,000 – we ain’t Oprah”) for Philabundance.  Four Neiman Groupies traveled throughout the City of Brotherly Love, delivering full-sized chocolate bars to Philadelphians.  The kicker?  For each chocolate recipient who thanked them on Facebook or Twitter, Neiman Group would donate $1 to Philabundance Food Banks!  Social Sweets, indeed!

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