Knowing when to talk and when to shut up and listen
by: Christine Guerrini Reporters are used to being talked at all day long. Their email inboxes are over:flowing with messages screaming, “Pick me, pick me!” and I doubt they can leave their desk for five minutes without coming back to that annoying red light on their answering machines. This constant barrage of information can make it difficult to get your client’s message to the top of the pile. Many times, public relations professionals think the answer is the just to talk louder. But, last week, what started out as a routine follow-up call ended up as one of the best media relations lessons I could get: Shut up and listen.
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