by: Christine Guerinni The recent crash and burn of Gap’s attempted new logo is a perfect excuse to talk about company branding and what it means to the success of a company. Every company is built into a brand. That brand is comprised of logos, taglines, associated words and images with the goal of brainwashing the average consumer to think what companies want you to think. They hope that when it’s time to spend your hard earned cash, that brand image will lure you through their doors.A lesson in company branding
Thursday, October 21, 2010
From Gap to Crap
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